Concert Based Music video
The first one I’m going to talk about is a Concert bases music video. One example of this is “Swedish House Mafia, Don't you worry child" This is because the music video is filmed on location at the group's final British performance at the National Bowl in Milton Keynes. The music institution would use this style for a music video due to many reasons. First of all it will allow them to promote their concert. It will allow the audience to see what the artist concert is like. At 1:22, 1:27, 1:29 you see images of the crowd jumping and having a fun time. This might then make the audience want to go to one of their concert which will make the institution and the artist money. The impact this style of music video has on an artist is that it make the music video much more realistic and allows the audience to see what one of the artist concerts is like, without having to go to one in real life. At 1:08 and 1:20 you see Swedish House Mafia getting ready to perform. I could use this style in my music video by have my main artist/ band walk onto stage and show them getting ready, just like in this music video.
Narrative based Music Video
The second one I am going to talk about is a Narrative based music video. One example of this style of music video is "Drake we're going home" This is because the music video has a story within it. In the video Drake plays a kingpin who gets his lover kidnapped by a rival gang. Throughout the video, Drake does everything in his power to rescue her. The music institution would use this style for a music video due to many reasons. One reason is that it allows the institution and artist to get across the meaning of the song better. At 3:54- 3:56 we hear Drake say "Just hold on we're going home" which is a line from the song. Because of the music video the audience fully understand what the line means. It is a line that Drake is saying to his girlfriend, to let her know that he is coming for her, and that they will be going home very soon. Also the institution might use a narrative as a style to do a music video as because it will allow them to make the music video very meaning full allowing to connect with the audience, which will make the music video more popular around the world, which could win it awards. In my music video I could use this style, by showing a clear and meaning full story, by having an opening sequence in my song, just like Drake does from 0:00 till 2:30. This will allow the audience to understand the base of the story line.
Animation Based Music Video.
The third one I am going to talk about is a animation based music video. One example of this is Kanye West Good morning. This is because the music video is about a drop out bear, Kanye West long time mascot who appears on the cover of Graduation. The story chronicles Dropout Bear overcoming various obstacles in an effort to reach his college campus in time for his graduation ceremony. The institution might use this style of music video, due to the fact that it will allow them to make the music video have anything they want in it, that you might not get in a real music video. For example at 0:57 you see lots of cars that are floating in the air.The impact this style of music video will have on the audience, will make the audience carry on watching it, because animation, is not a very popular style of music video. So when they do see an animated music video they it will be a new experience for them so they will enjoy it more. If i was going to use this style in my music video I would use it in order to push boundaries, and do things that I cant do in real life. for example I would make my artist fly across a city.
Intertextuality as Pastiches
The third style I'm going to talk about is Intertextuality as pastiches one example of a music that uses this style is Taylor Swift "Love Story ". Intertextuality is when a music video is referencing another media outlet, much as another movie or song. In Taylor Swift "Love Story" she is referencing the movie of Romeo and Juliet. At 1:05-1:09 Taylor sings "Romeo take me somewhere where we can be alone,..." This is a clean reference to Romeo and Juliet, because she says "Romeo" The institution might use this style for a music video, in order to get a cleaner meaning a cross to the audience. Because Romeo and Juliet was such a power story, by Taylor Swift using it in her music video connotes to the audience that she such really be in love wit the man she is singing about. The impact it will have on the audience will be that, they can enjoy the music video more because they understand the true meaning of it much better, to if the artist had never referenced, another media. If I was going to use this style in my music video I would fine a movie that has a strong meaning in it, that I am trying to get across.
Intertextuality as Parody
The next one i am going to talk about is intertextuality as parody. This is when a music outlet mocks another. So in this case, when a music video takes the mick out of another media outlet. An example of this is Robin Thicke "Blurred lines" In the music video at 2:31 they sing about how Robin Thicke is being a pervert and is using too many hash tags. The institution might do a music video in this style, in order to make people to laugh and to say what a lot of people are thinking. The impact this style has on the audience is that allows the audience to look at the song in another way, and it allows them to spot things that they don't really see in the actually music video. If I was going to use parody in my music video, i would have to make sure it is popular at the moment in time, so people can understand the jokes I put in my music video.
Interpretative based music video
The firth style i am going to talk about is Interpretative. This is when a video interprets the visuals directly into a story that matches the lyrics. An example of this is Rebecca Black "Friday". When she is singer some of the words she say, the physical object is shown on screen. For example at 0:17 till 0:19 she says "Seven a.m., waking up in the morning" when she is saying this, the audience see an alarm clock that is on 7 am, and Rebecca Black waking up in the morning. The institution might use this style to make a music video, because it will allow the artist to get across the meaning on her lyrics. It will make the song more cleaner for the audience so, they are them more likely to buy the song, which will make money for the record label and artist. The impact this style has on the audience is that, it will allow the audience to understand the lyrics of the song better, because it will show them a image of what the artist is talking about. If i was going to use this style in my music video I would potentially use it in order to get across to my audience what I am saying.
Impressionist based music video
The next style I am going to talk about is Impressionist. This is when imagery matches the mood and pace of the song, but not necessarily the lyrics. An example of is style of music video is Nicki Minaj "Pound the alarm" This is because the music video is showing Nicki in her home town, taking part in a carnival. The Pace of the song matches the mood of the song, which is fun and energetic, but the lyrics of the song do not talk about a carnival or dancing. The institution might use this style of music, in order to make the audience think about the lyrics more and how it relates back to the music video. Also they might use it in order to make the mood of the song clearer. So in this music music video the mood is energetic so because it is shown very clearly, people will relate the song to excitement, which will allow the song to become known better by people. The impact this style has on the audience is that, it will make allow people to fell the beat and pace of the song better, which allows them audience to like the song much better.
If i was going to use this style in my music video I would, probably use it in a up beat song, just like Nicki Minaj did in "Pound the alarm" This is because if i did a slow sad song, people would want to listen to the lyrics more in order to feel the emotions of the artist.
Surrealism/Abstract based music video
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